What is customer lifetime value?

It's the total profit you earn from one customer during the time they keep buying from you.

What is a good CLV to CAC ratio?

A ratio of 3:1 or higher is usually healthy – each customer earns at least three times what it cost to get them.

Order updates, reminders and personal offers on WhatsApp bring customers back more often, so they buy more over time.

No. Everything runs in your browser and nothing is sent to a server.

Find out how much a customer is worth to your business over time – and how much you can spend to win one.

Average order value (₹)

Orders per year

Years as a customer

Profit margin (%)

Cost to get a new customer (₹)

Customer value

Lifetime profit per customer

Add average order value and orders per year.

Add how many years customers stay and your profit margin.

See lifetime profit and the value-to-cost ratio.

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