What is the difference between Marketing and Utility?

Utility is about something the customer already did – an order, payment or booking. Anything promotional is Marketing.

Why did Meta change my template to Marketing?

Usually because it included an offer, discount, product suggestion or a call to buy.

Yes. Marketing messages cost more than Utility and Authentication in most countries. Check our Message Cost Calculator.

No. It uses common word rules. Meta's review decides the final category.

Paste your template and see if it is likely Marketing, Utility or Authentication – and why – before you submit it.

Template text

Try:

Likely category

This is a guide based on common rules. Meta decides the final category and may change it.

Type or paste the template text.

Get the likely category and the words that decided it.

Remove promo words if it should be Utility.

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