Free Tool · Calculators
WhatsApp API Message Cost Calculator (India)
Estimate what Meta will charge for your WhatsApp Business API messages each month – marketing, utility, authentication and service.
Messages per month
Edit rates (₹ per message)
Estimated Meta charges / month
| Type | Billable | Cost |
|---|
How to Use
Enter your volumes
Add how many marketing, utility, OTP and service messages you send each month.
Check the rates
Rates are pre-filled for India. Edit them for other countries.
See your monthly cost
Get the Meta charges with or without 18% GST.
Frequently Asked Questions
Meta charges per delivered template message. The price depends on the category – marketing, utility or authentication – and the country of the person receiving it.
From 1 October 2026, each business phone number gets 1,000 free service messages a month. After that, service messages are charged at the utility rate.
Yes. 18% GST applies to Meta's charges for Indian businesses. You can turn GST on or off in the calculator.
Meta changes rates from time to time. The calculator uses the India rate card effective 1 October 2026 – please confirm the latest rates on Meta's pricing page.
Want to Automate WhatsApp for Your Business?
WATick gives you bulk campaigns, chatbot, team inbox and more on the official WhatsApp Business API. Try free for 3 days.