What are the WhatsApp template character limits?

Header text up to 60 characters, body up to 1024, footer up to 60, and button text up to 25 characters.

What are {{1}} and {{2}} in a template?

They are variables. When you send the template, each one is replaced with real data like the customer's name or order number.

No. It only shows a preview and checks limits. You create and submit templates from your WATick panel.

Common reasons are wrong variable order, a body that starts or ends with a variable, or content that breaks Meta's policies.

See how your WhatsApp Business API template will look on a phone, and check character limits before you submit it to Meta.

Header 0/60 Body 0/1024

Use {{1}}, {{2}}… for variables. Formatting like *bold* works.

Footer 0/60 Buttons (up to 3)

Preview

10:30

Add the header, body with {{1}} variables, and footer.

Add up to 3 quick reply, website or call buttons.

Fix any warnings, then create the template in your WATick panel.

WATick gives you bulk campaigns, chatbot, team inbox and more on the official WhatsApp Business API. Try free for 3 days.