Free Tool · Calculators
WhatsApp vs SMS vs Email – Cost Comparison
Compare what it costs to reach your customers on WhatsApp, SMS and email – and what you really pay per read and per click.
| SMS | |||
|---|---|---|---|
| Cost / message (₹) | |||
| Read rate (%) | |||
| Click rate (%) |
Results
| SMS |
|---|
Cost per click
How to Use
Enter your audience
Type how many people you want to reach.
Check the rates
Edit cost, read and click rates to match your numbers.
Compare
See which channel gives you the lowest cost per read and per click.
Frequently Asked Questions
Per message, often yes. But because more people read and click WhatsApp messages, the cost per result can be lower.
WhatsApp uses Meta's India marketing rate plus GST. SMS, email and all read and click rates are typical estimates – replace them with your own.
Not necessarily. Many businesses use WhatsApp for offers and quick updates, and email for longer content.
Add UTM tags to your links with our UTM Link Builder and check the results in analytics.
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WATick gives you bulk campaigns, chatbot, team inbox and more on the official WhatsApp Business API. Try free for 3 days.